It’s quite difficult to forecast for the coming year in the field of SEO. Changes in strategy are unavoidable. This is due to a number of variables, including algorithm modifications, changing user behavior, the debut of new platforms or features, and the SEO industry discoveries.
A lot of SEO strategies have been implemented this year, and a lot will still features before the second half of the year expires. I thought it would be beneficial to create a list of best seo strategies/practices that will have the most influence on your SEO tactics. Learn more about the usefulness of quality content in Search Engine Optimization.
Here are critical search engine optimization best practices and recommendations that SEO service professionals are currently using to increase ranking chances. They will help you improve your strategy in 2022. Each best practice is backed up by top SEO agency researchers and thought leaders of the best Australia SEO companies within the industry. Enjoy!
Develop content using a question-based approach.
It’s critical to look into ways to create content that answers questions, with the ultimate goal of ranking in the top search engine results and attracting relevant web traffic.
While Google Keyword Planner is frequently used for keyword research, it isn’t necessarily the greatest technique when it comes to determining what queries people are asking.
When looking for top-of-funnel content ideas, you should think about longer-tail keywords that don’t necessarily have the high search volume that Keyword Planner suggests.
There are a variety of tools and strategies that can help you find these new keyword opportunities and lead to great FAQs, support-related articles, how-to guides, and Q&As that deliver the knowledge your current and future clients need.
If you want to get your content in front of your readers’ eyes, you need to give the type of information people and search engines alike are looking for.
Make a EyeRoll video
Video and more video! I’m sure you’ve heard it before, but video can help you get some really good web marketing results. In this regard, I’d like to discuss how video might help you achieve your SEO and traffic goals.
Video has been an important part of top SEO agencies content distribution strategy across client programs. We’ve seen social media referral traffic to the main site climb by more than 200 percent year over year, and to the blog by roughly 250 percent.
According to a research, around 85 percent of SEO companies have seen a favorable return on investment from their video initiatives.
Don’t Underestimate the Impact of Infographics
Let’s not overlook the value of infographics in the midst of all this hype about video marketing and live video.
This type of high-quality visual content helps link-building efforts and organic search traffic naturally. They also offer the possibility of repurposing information such as presentations, blog articles, and social media graphics.
An SEO company was able to obtain over 100,000 monthly organic traffic in less than a year by blogging and developing infographics without building one link manually.
Make AMP a reality
Although Google hasn’t confirmed it, there’s a lot of speculation in the SEO community that websites with AMP pages would be given advantage when delivering results to mobile consumers.
What does this signify in terms of SEO? If your website does not support AMP, your content may not be displayed as frequently to mobile consumers. Google, as we already know, strives to give the greatest possible user experience. And, in this scenario, the optimum experience is a mobile-friendly version of your website.
The use of AMP on websites will continue to grow in popularity. As a result, be a forerunner and begin the process before your competition.
Using AMP on your website will take some technical knowledge, therefore it’s a good idea to consult the help of your local SEO agency or someone with coding skills.
For B2B firms, AMP should be a major priority. Therefore, while it isn’t a ranking indication right now, it very well could be in the near future.
Set aggressive yet attainable goals.
The cornerstone for successful online marketing campaigns must include goals that project SEO and content marketing growth. Setting development expectations based on certain techniques and objectives can be done in a variety of ways:
- Maintain Balance
Most of us are guilty of getting lost in analysis as an SEO specialists. While assessing performance is an important part of SEO, giving relevant data is crucial.
Of course, keeping clients informed about why you’re making recommendations or tweaking the plan in place is critical; but, there must be a balance. Make it clear what you need to accomplish in order to satisfy the established objectives.
Make sure the information you’re presenting is actionable, whether you’re putting together a monthly performance report or a SERP study. “This information is all excellent, but what next?” should never be a thought in your clients’ minds.
Improve Google Analytics Accuracy
Did you know that half of all SEO service professionals have challenges with report accuracy and accountability? While this figure alone demonstrates the need for more accurate Google Analytics reports, the survey also reveals that 46% of SEO marketers have difficulty extracting relevant information from reports.
SEO agencies must regain control of their data by boosting confidence in its integrity and incorporating useful data sets that lead to decision-making conclusions.
Overcome Language and Cultural Barriers
Each year, the Chinese online market expands dramatically, and the country now has the world’s largest number of internet users.
As a result, SEO agencies should begin familiarizing themselves with the country’s platforms and capabilities. It is becoming a viable market for exploration and expansion. If you are a top Australia SEO Agency, or one of the best SEO agencies in other parts of the world, one your goals will be to expand into more territories beyond the local environment.
According to some researches, China’s internet users climbed by 14.42 million from 2013 to 2014, with 63 percent of these users using Baidu, the country’s leading search engine.
Make use of blogs and forums
You can start responding with comments that link back to relevant content on your website once you’ve created a trustworthy profile.
You can locate your audience’s queries in a few different ways. I would strongly advise conducting keyword searches on major forums such as Quora, investigating keywords and phrases in Twitter searches, and seeing what people are asking in industry-related LinkedIn Groups.